This wonderful project was a collaboration with Fontastique for the Berlin startup "Basenbande" e.g. Alkaline Crew.
The brief was to create a world where fruit and vegetables rule.
With a focus on fun and positivity, the characters are celebrating
the alkaline food revolution.
With a focus on fun and positivity, the characters are celebrating
the alkaline food revolution.
The playful and colorful approach is used to be relatable to people of all ages.
Product Design
The Basenbande has its own line of alkaline foods in jars that are sold throughout Germany.
Character Design
Six characters have been developed.
The fit grandma that has a jar of nasty free delicious soups.
The circus-inspired children balancing on cabbage and juggling berries.
Grandpa lifting an enormous aubergine.
A dad cycling on a cucumber bike with a basket full of vegetables.
The activist mum shouting "more vegetables" to the rooftops.
